Tablet Central Arrives via Retail 2.0
As the market evolves, so does our product selection and Retail 2.0 integration. Recently, TabletCentral centers have been opening in TigerDirect.com and CompUSA retail stores. These dedicated areas provide you a wide selection of tablets with which you can interact and hold, lift up, even watch a video from the web!
The Retail 2.0 integration of Tablet Central provides product information via the touchscreen on the rear of the display, or by lifting an item from it’s resting position. Once you have the product information on the screen, you can scan a QR code with your phone to get the product information to review later, review recommended accessories for the product, even compare several devices against each other with consistent specification data to assist shoppers in making a purchasing decision.
Read MoreTigerConnect Fully Retail 2.0 Enabled
TigerConnect provides retail store shoppers with lots of options for mobile connectivity, whether it be a cell phone or data dongle, and a whole lot more. In order to take the merchandising options for phones to the next level, we fully integrated Retail 2.0 to achieve what we believe to be a next-generation solution for mobile retailers.
TigerConnect centers feature multiple interaction methods – customers can either pickup a phone and the corresponding product information will appear on the screen; or they can select a phone on the touchscreen interface to obtain full product information.
In order to assist consumers in narrowing down their choices, we integrated a comparison feature, allowing the consumer to select up to 14 phones at a time and compare their specifications side by side, dropping out selections as they “weed them out.”
Read MoreWestern Digital Fixture Launch!
We are proud to announce the nationwide launch of the Western Digital Intelligent Assistant for use in TigerDirect.com, TigerDirect.ca and CompUSA retail stores. These fixtures provide users with the ability to answer a series of questions to receive recommendations on what hard drive is the most appropriate for them.
There are many options in external hard drives these days, but with Retail 2.0 you know you are going to get the right one the first time!
Shoppers can access product information including videos and other assets, explore the options for both PC and MAC compatible drives, see available colors, even interact with 360 views of the product, simply using their finger.
Read MoreSystemax Adds New Interactive Displays
Systemax is adding two new interactive end-cap displays to its Web-connected Retail 2.0 concept stores.
The merchandisers were developed by Systemax for AMD and Western Digital (WD). The AMD unit provides an interactive PC configurator that makes component recommendations based on in-store availability, while the WD unit features a touchscreen display and offers educational product videos.
Like previous interactive systems deployed within Systemax’s CompUSA and TigerDirect stores, the new merchandisers provide the company with customer data based on shoppers’ interaction with the units.
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