AMD Vision Experience Center Launches
Chipmaker AMD has developed a new interactive retail display that will debut this weekend in select US TigerDirect and CompUSA stores. The Vision Experience Center (VEC) is a 6-foot-tall visual merchandising display featuring an ATI Eyefinity touchscreen interface and cloud-based services to help customers select the best AMD desktop and notebook components or platforms based on their computing needs rather than on technical specs alone.
By providing crucial product information available online while shopping in-store, the VEC extendsthe Internet-based Retail 2.0 store concept, which allows shoppers to access price and product information — and even browse competitors’ Web sites — from in-store display screens adjacent to the product. The VEC and the future of Retail 2.0 will be discussed during a webcast on Saturday, Aug. 28, at 2:00 p.m. EST at www.retail20.com/amd.
Source: TWICE