Boston Herald Reports on Retail 2.0
The focus of Retail 2.0 is making the entire store more interactive and giving shoppers the detailed product information TigerDirect already offers on its Web site.
Every single desktop, laptop, LCD monitor and flat-panel television is connected to a live computer and the Internet — a total of almost 300 computer-connected screens in each store. The update costs between $50,000 and $100,000 per store.
“We’re moving retail into the Internet age. Everything we hate about retail can be fixed by technology.”
Published: November 10, 2008
Source: Boston Herald