Systemax Adds New Interactive Displays
Systemax is adding two new interactive end-cap displays to its Web-connected Retail 2.0 concept stores.
The merchandisers were developed by Systemax for AMD and Western Digital (WD). The AMD unit provides an interactive PC configurator that makes component recommendations based on in-store availability, while the WD unit features a touchscreen display and offers educational product videos.
Like previous interactive systems deployed within Systemax’s CompUSA and TigerDirect stores, the new merchandisers provide the company with customer data based on shoppers’ interaction with the units.
Read MoreRetail chain fights the online wave
Three years ago, the large electronics retailer known as CompUSA was sold to a private group who announced they were closing all 103 of their stores. In 2009, Circuit City declared bankruptcy and turned out the lights on over 560 stores nationwide. Then, out of the blue, one company stepped in and bought them both.
That firm – Systemax – is out to prove wrong all of the people who said that retail tech stores were dinosaurs, soon to be replaced by the growing consumer preference for buying online. So far, Systemax is getting the last laugh.
Read MoreCompUSA and TigerDirect Expand Retail 2.0 Innovation
Systemax, the parent company of CompUSA, TigerDirect and Circuit City, showcased new in-store kiosks for AMD and WD that are designed to take the company’s Retail 2.0 strategy to the next level.
The Retail 2.0 concept rolled out two years ago at CES and has since been deploying elements of it throughout all CompUSA and TigerDirect stores. Retail 2.0 is a sales and marketing strategy that marries online technology and tools to in-store merchandising displays. The displays are designed to give consumers the rich-media information they need to choose the right products and to deliver stocking, supply-chain, sell-through and analytical information to the retailer’s sales floor and corporate offices.
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