Retail 2.0 strategy: Dealerscope Aug 2009
You know you’re onto something when you outline your vision for a whole new retailing experience and 20 minutes later the country’s chief technology officer tells a crowd he wants to use portions of it to improve government services.
In a nutshell, the Retail 2.0 concept is about bringing the e-commerce tools and innovations implemented while heading up TigerDirect.com to CompUSA’s brick-and-mortar stores.
Read MoreRetail 2.0 Featured in Internet Retailer Article
Digital merchandising is busting out of the box, bringing web-based content to the store shelf
By Mary Wagner
When Systemax Technology Group first walked the aisles of CompUSA stores to learn more about the computer and consumer electronics retailer that Systemax Inc. had acquired in March 2008, they were struck by two things. A host of TV screens and computer monitors displayed pretty pictures or sat empty. And when sales associates were stumped by customers’ product questions, they often found answers using a web-linked computer accessible to staff.
They knew customers were accustomed to finding the information they wanted themselves using the web on their own PCs. “These screens were sitting there and I thought, why can’t we get them connected to the Internet?” he wondered.
Read MoreCompUSA Rock Your Quad Tour reported in Dealerscope
CompUSA is on the leading edge of finding new and interesting ways to educate, create excitement and even provide some entertainment within our retail stores. Our most recent promotion is the ‘Rock Your Quad Tour,’ featuring the cast of ComputerTV who travel in a 42 foot wrapped RV visiting 13 CompUSA retail stores in Florida in 14 days.
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