Retail chain fights the online wave
Three years ago, the large electronics retailer known as CompUSA was sold to a private group who announced they were closing all 103 of their stores. In 2009, Circuit City declared bankruptcy and turned out the lights on over 560 stores nationwide. Then, out of the blue, one company stepped in and bought them both.
That firm – Systemax – is out to prove wrong all of the people who said that retail tech stores were dinosaurs, soon to be replaced by the growing consumer preference for buying online. So far, Systemax is getting the last laugh.
Read MoreCompUSA and TigerDirect Expand Retail 2.0 Innovation
Systemax, the parent company of CompUSA, TigerDirect and Circuit City, showcased new in-store kiosks for AMD and WD that are designed to take the company’s Retail 2.0 strategy to the next level.
The Retail 2.0 concept rolled out two years ago at CES and has since been deploying elements of it throughout all CompUSA and TigerDirect stores. Retail 2.0 is a sales and marketing strategy that marries online technology and tools to in-store merchandising displays. The displays are designed to give consumers the rich-media information they need to choose the right products and to deliver stocking, supply-chain, sell-through and analytical information to the retailer’s sales floor and corporate offices.
Read MoreAMD Vision Experience Center Launches
Chipmaker AMD has developed a new interactive retail display that will debut this weekend in select US TigerDirect and CompUSA stores. The Vision Experience Center (VEC) is a 6-foot-tall visual merchandising display featuring an ATI Eyefinity touchscreen interface and cloud-based services to help customers select the best AMD desktop and notebook components or platforms based on their computing needs rather than on technical specs alone.
By providing crucial product information available online while shopping in-store, the VEC extendsthe Internet-based Retail 2.0 store concept, which allows shoppers to access price and product information — and even browse competitors’ Web sites — from in-store display screens adjacent to the product. The VEC and the future of Retail 2.0 will be discussed during a webcast on Saturday, Aug. 28, at 2:00 p.m. EST at www.retail20.com/amd.
Source: TWICE
Read MoreTigerDirect.com Retail Store now open in Chicago
Yep, you heard it right folks, there is an all new TigerDirect.com Retail and Outlet Store located at 2500 North Elston Avenue in Chicago, Illinois. Right downtown for your convenience. Best news, this store is unlike any other before: there will be a huge array of liquidation and clearance items at this store all the time plus all of the great products you have come to count on TigerDirect for – at the same prices you will find online at TigerDirect.com.
The store is currently in ‘soft open’ mode and will be having a grand opening celebration shortly, once the store is 100% together and ready for prime time. We are still stocking some shelves and getting used to things, but we didn’t want to make you wait – and simply opened the doors while we get settled in. Plus, the store is fully outfitted with ‘Retail 2.0’ a all-new concept in retailing that brings the convenience of the Internet right to you inside the retail store.
Read More