Retail 2.0 strategy: Dealerscope Aug 2009
You know you’re onto something when you outline your vision for a whole new retailing experience and 20 minutes later the country’s chief technology officer tells a crowd he wants to use portions of it to improve government services.
In a nutshell, the Retail 2.0 concept is about bringing the e-commerce tools and innovations implemented while heading up TigerDirect.com to CompUSA’s brick-and-mortar stores.
As part of the presentation, he CompUSA’s first Retail 2.0 store saw a 20-percent improvement in its conversion rate. It’s still too early to say how successful Retail 2.0 will be in increasing CompUSA’s sales and profits, but Aneesh Chopra, the country’s CTO and director for technology for the White House Office of Science and Technology Policy, and others liked what they heard.
For the full story visit the source: Dealerscope