CompUSA and TigerDirect Expand Retail 2.0 Innovation
Systemax, the parent company of CompUSA, TigerDirect and Circuit City, showcased new in-store kiosks for AMD and WD that are designed to take the company’s Retail 2.0 strategy to the next level.
The Retail 2.0 concept rolled out two years ago at CES and has since been deploying elements of it throughout all CompUSA and TigerDirect stores. Retail 2.0 is a sales and marketing strategy that marries online technology and tools to in-store merchandising displays. The displays are designed to give consumers the rich-media information they need to choose the right products and to deliver stocking, supply-chain, sell-through and analytical information to the retailer’s sales floor and corporate offices.
Read MoreAMD Vision Experience Center Launches
Chipmaker AMD has developed a new interactive retail display that will debut this weekend in select US TigerDirect and CompUSA stores. The Vision Experience Center (VEC) is a 6-foot-tall visual merchandising display featuring an ATI Eyefinity touchscreen interface and cloud-based services to help customers select the best AMD desktop and notebook components or platforms based on their computing needs rather than on technical specs alone.
By providing crucial product information available online while shopping in-store, the VEC extendsthe Internet-based Retail 2.0 store concept, which allows shoppers to access price and product information — and even browse competitors’ Web sites — from in-store display screens adjacent to the product. The VEC and the future of Retail 2.0 will be discussed during a webcast on Saturday, Aug. 28, at 2:00 p.m. EST at www.retail20.com/amd.
Source: TWICE
Read More