CompUSA and TigerDirect Expand Retail 2.0 Innovation
Systemax, the parent company of CompUSA, TigerDirect and Circuit City, showcased new in-store kiosks for AMD and WD that are designed to take the company’s Retail 2.0 strategy to the next level.
The Retail 2.0 concept rolled out two years ago at CES and has since been deploying elements of it throughout all CompUSA and TigerDirect stores. Retail 2.0 is a sales and marketing strategy that marries online technology and tools to in-store merchandising displays. The displays are designed to give consumers the rich-media information they need to choose the right products and to deliver stocking, supply-chain, sell-through and analytical information to the retailer’s sales floor and corporate offices.
Read MoreRetail 2.0 Featured at 2010 CES
Showcasing the latest developments in Retail 2.0, our ongoing re-thinking of the way to do better in retail at CES 2010. Located at the Wynn Resort in the LaTour Ballroom, CompUSA displayed the latest in touchscreen technology in a featured display for CA, along with the latest in content delivery and the recently deployed waterfalls.
Industry journalists and analysts toured the virtual CompUSA store and were able to experience it “first hand.” Company representatives led the demo and talked about forthcoming features and concepts that are being worked on.
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