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Systemax Adds New Interactive Displays

Retail 2.0 — Tue, 25 Jan 2011 13:41:54 +0000

Systemax is adding two new interactive end-cap displays to its Web-connected Retail 2.0 concept stores.

The merchandisers were developed by Systemax for AMD and Western Digital (WD). The AMD unit provides an interactive PC configurator that makes component recommendations based on in-store availability, while the WD unit features a touchscreen display and offers educational product videos.

Like previous interactive systems deployed within Systemax’s CompUSA and TigerDirect stores, the new merchandisers provide the company with customer data based on shoppers’ interaction with the units.

Marketing and strategic initiatives VP Lonny Paul said the displays are more productive than traditional end caps, which do little more than hold inventory.

The displays were rolled out to 25 percent of Systemax’s 46 U.S. and Canadian retail stores in December, and should be installed system-wide within the next two months.

Elsewhere, the company opened its first TigerConnect in-store mobile shop at its flagship Miami location, and has four more on the way, and will open its second Chicago-area TigerDirect.com store and call center later this quarter in Vernon Hills, Ill.

Source: TWICE

TWICE reports on Pembroke Pines CompUSA

Retail 2.0 — Thu, 20 Aug 2009 03:57:33 +0000

Twice (This Week In CE) reported today on the latest CompUSA to open, in Pembroke Pines, Florida.

The latest addition, located here near Fort Lauderdale, is the first CompUSA store to be built to the company’s new Retail 2.0 spec. The interactive platform links product displays to dedicated Web pages, allowing shoppers to glean detailed product information from dedicated computer terminals. Three other Florida stores, in Miami-Dadeland, Plantation and North Lake, were previously converted to Retail 2.0, and Systemax plans to retrofit the remaining 12 Florida locations by years’ end.

“Our opening of the new Pembroke Pines location is a reflection of overwhelming demand from our Floridian customers. The Pembroke Pines outlet is the first CompUSA store to be Retail 2.0-enabled from day one, in the spirit of providing more South Florida computer and electronics shoppers with an in-store experience not available anywhere else, with unbeatable prices to boot.”

The new Pembroke Pines CompUSA is located at 10121 Pines Boulevard, Pembroke Pines, FL 33026
Hours of operation are Monday – Friday 10AM – 9PM; Saturday 9AM – 9PM; Sunday 10AM – 6PM

Source: Twice