Systemax, the IT manufacturer and retailer, is also taking a different tack, by bringing elements of the online experience into its brick-and-mortar stores. Its Retail 2.0 concept, currently implemented in two of its CompUSA locations, features Internet-connected computers that are discreetly coupled to select products.
The PCs provide product messaging while in idle mode, but a tap of the keyboard brings shoppers to an “item details page” that describes features, provides configurations and offers demonstration videos for the store’s laptops, desktops, printers and flat-panel TVs. Systemax plans to convert half of its 28-unit store base to the new format this quarter, with the balance of its TigerDirect and CompUSA stores to be retrofit by June.
Source: Twice Magazine
